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<h2>Understanding the Importance of Amazon SEO</h2>
<p>With millions of products available, standing out on Amazon can be a daunting task. This is where Amazon SEO comes into play. By optimizing your product listings, you can significantly improve visibility and sales. An Amazon SEO agency specializes in understanding algorithms and implementing strategies tailored to boost your product's rankings.</p>

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<h3>Expertise in Amazon's Unique Algorithm</h3>
<p>Amazon's search algorithm, A9, is distinct from other search engines like Google. It focuses on factors such as sales performance, product relevance, and customer satisfaction. An experienced Amazon SEO agency understands these nuances and can craft strategies that align with Amazon’s criteria, ensuring your products appear to the right audience.</p>

<p>Agencies stay updated with algorithm changes and trends, which allows for proactive adjustments to your listings. This expertise ensures that your e-commerce business keeps pace with the competitive Amazon marketplace.</p>

<h3>Comprehensive Keyword Research</h3>
<p>Effective keyword research is crucial for optimizing Amazon listings. An Amazon SEO agency conducts in-depth research to identify the most relevant keywords for your products. This includes long-tail keywords and variations that potential customers are likely to use.</p>

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<p>By targeting the right keywords, your products can gain higher visibility, leading to increased traffic and potential sales. Agencies also monitor keyword performance, making necessary adjustments to maintain your competitive edge.</p>

<h3>Enhanced Product Listings</h3>
<p>A well-optimized product listing is essential for converting visitors into buyers. Amazon SEO agencies focus on crafting compelling product titles, bullet points, and descriptions that highlight your product’s unique features and benefits. They also optimize images and ensure that your listings are fully compliant with Amazon’s guidelines.</p>

<p>This attention to detail not only improves search rankings but also enhances the customer shopping experience, leading to higher conversion rates.</p>

<figure id="figure-p11ozylumqmua1wfwo"><img id="p11ozylumqmua1wfwo" src="https://rjdavx8ozyznxeyh.public.blob.vercel-storage.com/production/websites/infinite-images/b9c71c12-b6d4-4c23-8b2b-e0070df6c6c9-AQKCHXiGDXX3TTuBuSf49FHZDT7veo.png" alt="product listing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Improved Sales and ROI</h3>
<p>By choosing an Amazon SEO agency, you invest in strategies that lead to increased sales and a better return on investment (ROI). With optimized listings, your products are more likely to attract clicks and conversions, directly impacting your bottom line.</p>

<p>Agencies also provide insights and analytics, helping you understand what works and what needs improvement, allowing for data-driven decision-making.</p>

<h3>Time and Resource Efficiency</h3>
<p>Managing an e-commerce business requires juggling multiple tasks. Partnering with an Amazon SEO agency allows you to focus on other critical aspects of your business while experts handle the optimization of your Amazon listings.</p>

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<p>This partnership not only saves time and resources but also provides peace of mind knowing that your product listings are in experienced hands.</p>

<h2>Conclusion</h2>
<p>Choosing an Amazon SEO agency for your e-commerce business can be a game-changer. From expert knowledge of Amazon’s algorithm to comprehensive keyword research and enhanced product listings, their services are designed to optimize your presence on the platform.</p>

<p>By investing in professional SEO services, you ensure that your products reach the right audience and ultimately achieve greater success in the competitive Amazon marketplace.</p>

Why Choose an Amazon SEO Agency for Your E-commerce Business

<p>Amazon advertising is facing new scrutiny.</p><p>On August 31, 2026, the U.S. Federal Trade Commission, or FTC, and 22 states filed a lawsuit against Amazon. The complaint alleges that Amazon used undisclosed pricing practices in its advertising auctions that caused advertisers to pay more than they otherwise would have.</p><p>The allegations involve Amazon’s Sponsored Products, Sponsored Brands, and Display Ads. Amazon disputes the claims and says its advertising system has actually delivered better results for advertisers at similar or lower costs.</p><figure id="figure-gqzkpyhhchmu612cz9"><img id="gqzkpyhhchmu612cz9" src="https://cdn.durable.co/covers/26gliNWO5PdXR9mgY19iJtFvYgQA37RJsiGo8I98t9R19B3YvdRobjTy9I6eibSb.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/26gliNWO5PdXR9mgY19iJtFvYgQA37RJsiGo8I98t9R19B3YvdRobjTy9I6eibSb.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>So, what does this actually mean for Amazon sellers?</p><h3><strong>First, What Is the Issue?</strong></h3><p>Think of Amazon advertising as an auction.</p><p>You want your product to appear when someone searches for a keyword, such as “hockey stick.”</p><p>You set a maximum bid for that click.</p><p>Amazon has traditionally described its advertising auctions using a second price model. In simple terms, the idea was that winning an auction did not necessarily mean paying your full bid. The amount you paid was influenced by what was needed to beat the next advertiser.</p><p>The FTC now alleges that Amazon changed how this worked beginning around 2019.</p><p>According to the complaint, Amazon introduced an undisclosed pricing mechanism that could push the final price above the amount determined by advertiser competition. The FTC refers to this as a “soft reserve price.”</p><p>The complaint alleges that Sponsored Products advertisers were paying their full winning bid about 80 percent of the time by 2024, compared with roughly 30 to 40 percent in 2021.</p><p>That is the central issue behind the lawsuit.</p><h3><strong>Amazon’s Response</strong></h3><p>Amazon strongly disagrees with the FTC’s allegations.</p><p>Amazon says advertisers are not simply paying more without getting anything in return. It argues that its advertising system considers relevance and expected performance, rather than simply giving every placement to the highest bidder.</p><p>Amazon also says that average winning bids for Sponsored Products fell by 50 percent between 2019 and 2025, while conversion rates improved. According to Amazon, advertisers received better results without a corresponding increase in average cost per click.</p><p>In other words, the FTC says Amazon’s pricing practices caused advertisers to pay more, while Amazon says the FTC is oversimplifying how its advertising system works.</p><p>The case is still pending, so there is no final ruling on these allegations.</p><h3><strong>Does This Change Your Amazon Ads Today?</strong></h3><p>Not directly.</p><p>The lawsuit does not mean sellers need to pause their campaigns, stop advertising, or suddenly cut their bids.</p><p>However, it does give sellers a good reason to take a closer look at what they are actually paying for their advertising.</p><p>Instead of looking only at your total ad spend, look at the relationship between your bid, CPC, clicks, conversion, sales, and profit.</p><p>For example, if you increase a keyword’s bid from $1.00 to $1.50, ask yourself:</p><p><strong>Did that extra 50 cents actually produce more profitable sales?</strong></p><p>If your CPC goes up but your conversion rate and sales do not improve enough to justify the additional cost, the higher bid may not be helping your business.</p><figure id="figure-ojc65rdxxgmu615o23"><img id="ojc65rdxxgmu615o23" src="https://cdn.durable.co/covers/12U9MsSCw5cdLFcgvhA8otHJhwZlzzuunOzzSAWMsvAd9W3Rd6Giz5NC7EmrIPsJ.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/12U9MsSCw5cdLFcgvhA8otHJhwZlzzuunOzzSAWMsvAd9W3Rd6Giz5NC7EmrIPsJ.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3><strong>What Should Sellers Watch?</strong></h3><p>1. <strong>Your Actual CPC</strong></p><p>Do not assume that your maximum bid is the same as what you will actually pay.</p><p>Look at your actual CPC over time and watch for significant changes.</p><p>2. <strong>Conversion Rate</strong></p><p>A higher CPC is not necessarily a bad thing if the additional traffic converts well.</p><p>The important question is whether the additional cost produces enough additional sales.</p><p>3. <strong>ACOS and TACOS</strong></p><p>Do not look at advertising in isolation.</p><p>A campaign can generate plenty of sales while still putting pressure on your overall profit.</p><p>4. <strong>Profit Per Order</strong></p><p>This may be the most important number.</p><p>If your product makes $10 before advertising and you spend $6 to generate the sale, you need to understand whether that advertising cost still makes sense for the product.</p><p>5. <strong>Performance During Major Shopping Events</strong></p><p>The FTC complaint specifically alleges that Amazon’s pricing practices could result in greater increases during high volume events such as Prime Day and Black Friday. These are allegations, not established facts.</p><p>For sellers, it may be useful to compare advertising performance during major events with normal periods.</p><h3><strong>The Bigger Lesson for Amazon Sellers</strong></h3><p>Regardless of how this lawsuit ultimately turns out, it highlights something important.</p><p>Your Amazon advertising strategy should be based on your own numbers, not assumptions about how the auction works.</p><p>Do not increase a bid simply because Amazon recommends it.</p><p>Do not judge a campaign only by sales.</p><p>And do not assume that more advertising automatically means more profit.</p><p>Look at what you are spending, what you are getting back, and whether the additional sales are actually worth the additional cost.</p><p>The FTC’s case is still pending, and Amazon strongly disputes the allegations. For now, sellers do not need to panic, but they should pay attention.</p><p>The best question is not, “<strong>Is Amazon Ads expensive?”</strong></p><p>It is:</p><p><strong>“Do I know exactly what I am getting back for every dollar I am spending?”</strong></p><p><strong>_________________________________________________________</strong></p><p><strong>Disclaimer</strong></p><p>This post reflects publicly available information from the FTC complaint, Amazon’s official response, and reporting as of August 31, 2026.&nbsp;</p><p><strong>Sources</strong></p><p><strong>FTC:</strong> https://www.ftc.gov/news-events/news/press-releases/2026/08/ftc-states-sue-amazon-over-secret-ad-surcharge-scheme?</p><p><strong>Amazon: </strong>https://www.aboutamazon.com/company-news/amazon-ftc-sponsored-ads-lawsuit-response</p><p><strong>Want More From Your Amazon Advertising?</strong></p><p>If you’re looking for support managing and growing your Amazon business, Jetfold Commerce can help.</p><p>Book a strategy call with us <strong><a data-mce-href="https://jetfoldcommerce.com/contact-us" href="https://jetfoldcommerce.com/contact-us" target="_blank" rel="noopener">here</a>.</strong>&nbsp;</p>

The FTC Just Sued Amazon Over Ad Pricing: What Amazon Sellers Should Know

Laptop displaying e-commerce dashboard with multiple product landing pages, shipping options, and customer testimonials in modern office environment

<p>Expanding a brand's sales across continents is a challenging endeavor. Jetfold Commerce, an e-commerce solutions provider, recently demonstrated its capability in successfully scaling a brand's sales throughout Canada and Europe. This case study delves into their strategic approach, innovative solutions, and the remarkable results they achieved.</p>

<figure id="figure-r16ecj0zdfmu5rkyc9"><img id="r16ecj0zdfmu5rkyc9" src="https://rjdavx8ozyznxeyh.public.blob.vercel-storage.com/production/websites/infinite-images/85799f88-bd25-4a16-a08b-00ea815b9d3e-r3QquXRSLqPtqunU8inLB05rhjYMhG.png" alt="ecommerce strategy" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Understanding the Brand's Needs</h2>

<p>The brand, a mid-sized company specializing in eco-friendly consumer goods, sought to increase its market presence beyond its domestic borders. Jetfold Commerce began by conducting a thorough analysis of the brand's existing operations, identifying key areas for improvement and expansion. The goal was to tailor a strategy that would align with both the brand's values and the diverse markets of Canada and Europe.</p>

<h3>Market Research and Localization</h3>

<p>Jetfold Commerce emphasized the importance of understanding regional market dynamics. They conducted comprehensive research into consumer behavior, preferences, and purchasing habits in both Canada and Europe. This research was crucial in designing localized marketing strategies that would resonate with different audiences.</p>

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<p>Localization involved more than just language translation. Jetfold adapted the brand's messaging, packaging, and even product offerings to suit local tastes and cultural nuances. This approach ensured that the brand's core identity remained intact while appealing to new markets.</p>

<h2>Leveraging Technology for Seamless Operations</h2>

<p>To manage operations efficiently across multiple regions, Jetfold implemented cutting-edge e-commerce technologies. They integrated a robust platform that facilitated inventory management, order processing, and customer service across different time zones and currencies. This technological backbone was vital for maintaining a consistent customer experience.</p>

<h3>Omnichannel Marketing Strategy</h3>

<p>Jetfold Commerce deployed an omnichannel marketing strategy to maximize brand visibility. They utilized a mix of digital marketing, social media, and influencer partnerships to reach a wider audience. This approach ensured that the brand was present wherever potential customers were searching for eco-friendly products.</p>

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<p>The campaign also included targeted promotions and personalized customer engagement initiatives. By leveraging data analytics, Jetfold was able to fine-tune these efforts, resulting in increased conversion rates and customer loyalty.</p>

<h2>Results and Future Prospects</h2>

<p>The results were impressive. Within a year, the brand saw a 50% increase in sales across Canada and Europe. Customer feedback was overwhelmingly positive, highlighting the effectiveness of Jetfold's localized and customer-centric approach. The brand also reported a significant boost in online traffic and engagement.</p>

<p>Looking ahead, Jetfold Commerce plans to continue refining its strategies, exploring new markets, and leveraging emerging technologies. Their success with this brand serves as a testament to the power of strategic planning and adaptability in the ever-evolving e-commerce landscape.</p>

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<p>This case study illustrates how a well-executed expansion strategy can transform a brand's global footprint. By understanding local markets, leveraging technology, and maintaining a strong brand identity, Jetfold Commerce set a benchmark for scaling success across continents.</p>

Case Study: How Jetfold Commerce Scaled a Brand's Sales Across Canada and Europe

Support specialist managing multiple chat windows on dual monitors with professional headset in modern operations center

<h2>Understanding the Importance of Multilingual Customer Service</h2>
<p>In today's global marketplace, providing <strong>multilingual customer service</strong> on platforms like Amazon is crucial. With millions of users accessing Amazon from different parts of the world, ensuring that your customer service team can effectively communicate in multiple languages can significantly enhance customer satisfaction and loyalty.</p>
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<h3>Benefits of Multilingual Support</h3>
<p>Offering support in various languages opens the door to a broader customer base. It demonstrates respect and understanding of cultural differences, which can lead to increased trust and more positive reviews. Ultimately, this can result in higher sales and improved brand reputation.</p>

<h2>Implementing Multilingual Customer Service</h2>
<p>Transitioning to a multilingual support system might seem daunting, but it can be streamlined with the right strategies. Here are some expert tips to help you get started:</p>
<ol>
    <li><strong>Assess Your Needs:</strong> Determine which languages are most relevant to your customer base. Analyze your sales data and customer inquiries to identify key languages.</li>
    <li><strong>Hire Native Speakers:</strong> Whenever possible, employ native speakers to ensure accurate and culturally appropriate communication.</li>
</ol>
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<h3>Utilizing Technology for Language Support</h3>
<p>Technology can play a significant role in supporting your multilingual customer service efforts. Consider using translation tools and software to assist your team. However, relying solely on automated translations can lead to errors, so it's important to have human oversight.</p>

<h2>Training Your Customer Service Team</h2>
<p>Providing adequate training to your customer service representatives is essential. They should be familiar with cultural nuances and the specific needs of your diverse customer base. Here are some training tips:</p>
<ul>
    <li>Include language and cultural sensitivity training in your onboarding process.</li>
    <li>Regularly update your team on new language tools and resources.</li>
</ul>
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<h3>Monitoring and Improving Your Service</h3>
<p>Once your multilingual system is in place, continuous monitoring and improvement are vital. Gather feedback from customers and your service team to identify areas for improvement. Use this information to refine your processes and enhance the customer experience.</p>

<h2>Conclusion</h2>
<p>By investing in multilingual customer service, you are not only expanding your reach but also building a more inclusive and customer-focused business. This commitment to diversity and effective communication can set your brand apart in the competitive Amazon marketplace.</p>

Expert Tips for Multilingual Customer Service on Amazon

Small business owner managing inventory at desk with product listings displayed on monitor and organized stock behind

<h2>Understanding Amazon Selling Solutions</h2>
<p>As an Amazon seller, choosing the right strategy to manage your business is crucial. Two popular options are <strong>Account Management</strong> and <strong>Partnership</strong>. Each has its own set of advantages and challenges, and understanding these can help you make an informed decision.</p>

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<h2>What is Account Management?</h2>
<p><strong>Account Management</strong> involves hiring a professional or a team to oversee your Amazon account. This includes managing listings, optimizing product descriptions, handling customer service, and ensuring compliance with Amazon's policies. It's an ideal solution for sellers who want to maintain full control over their business while leveraging expert assistance.</p>

<h3>Benefits of Account Management</h3>
<p>One of the main advantages of account management is <b>control</b>. Sellers can choose who manages their account and set specific goals and strategies. Additionally, this option allows for customization and flexibility in terms of services required, ensuring that your unique business needs are met.</p>

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<h2>Understanding Partnerships</h2>
<p>In contrast, a <strong>Partnership</strong> involves collaborating with a third-party company to sell your products on Amazon. This means sharing responsibilities, profits, and sometimes even risks. It's a popular option for those who prefer a hands-off approach and want to leverage the expertise and resources of an established partner.</p>

<h3>Advantages of Partnerships</h3>
<p>Partnerships can offer significant benefits, including <strong>expanded reach</strong> and access to established distribution channels. These collaborations often come with enhanced marketing efforts and logistical support, which can lead to increased sales and brand recognition.</p>

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<h2>Comparing Account Management and Partnership</h2>
<p>When deciding between account management and partnership, consider your business goals, resources, and long-term vision. Account management provides more <b>control and customization</b>, while partnerships can offer broader exposure and shared responsibilities. Weighing these factors can help align your choice with your business objectives.</p>

<h3>Factors to Consider</h3>
<ul>
    <li><b>Cost:</b> Evaluate the investment required for each option.</li>
    <li><b>Control:</b> Determine how much control you want over your operations.</li>
    <li><b>Growth Potential:</b> Consider how each approach aligns with your growth plans.</li>
</ul>

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<h2>Making the Right Choice</h2>
<p>Ultimately, the decision between account management and partnership depends on your individual needs and business model. Both solutions have the potential to enhance your Amazon selling experience, but they cater to different types of sellers. By carefully assessing your priorities and resources, you can select the option that best suits your business.</p>

<p>Whether you choose to manage your account or enter into a partnership, taking a strategic approach will help you succeed in the competitive Amazon marketplace. Consider seeking professional advice or consulting with industry experts to ensure you make the best decision for your business.</p>

Choosing the Right Amazon Selling Solution: Account Management vs. Partnership

Workers coordinating freight in organized warehouse with shipping containers, pallets, and logistics equipment

<h2>Understanding Amazon Logistics</h2>
<p>For Canadian sellers, mastering Amazon Logistics can be a game-changer. It's crucial to understand how Amazon's delivery network operates to optimize your business. Amazon Logistics is designed to streamline your shipping process, ensuring that your products reach customers efficiently.</p>
<p><strong>Amazon Logistics</strong> offers a robust infrastructure that handles millions of packages daily. As a seller, leveraging this service can significantly enhance your delivery capabilities.</p>
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<h3>Benefits of Using Amazon Logistics</h3>
<p>Utilizing Amazon Logistics provides several advantages. First, it grants access to Amazon's extensive distribution network, which can improve your shipping times. Faster delivery often translates to higher customer satisfaction and increased sales.</p>
<p>Another benefit is the ability to track shipments in real-time. This feature allows you to provide your customers with accurate delivery updates, enhancing the overall shopping experience.</p>

<h2>Setting Up Your Amazon Logistics Account</h2>
<p>Getting started with Amazon Logistics is relatively straightforward. Begin by registering for an Amazon Seller account if you haven't already. Once your account is active, you can opt into the Fulfilled by Amazon (FBA) program, which integrates seamlessly with Amazon Logistics.</p>
<figure id="figure-ig1t8frsznmtswm7kj"><img id="ig1t8frsznmtswm7kj" src="https://rjdavx8ozyznxeyh.public.blob.vercel-storage.com/production/websites/infinite-images/a80874f2-8baf-4405-a6be-ab016fa61f2f-zsJXLwRjXnbH2h1g2T4yYo9PAUZkCq.png" alt="online registration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>
<p>After registering, you'll need to set up your product listings correctly. Ensure that your inventory is accurately reflected and integrated with Amazon's logistics system for smooth processing.</p>

<h3>Optimizing Inventory Management</h3>
<p>Effective inventory management is crucial for success on Amazon. Consider using Amazon's inventory tools to maintain optimal stock levels, preventing both overstock and stockouts. This balance will help you meet customer demand without incurring additional storage fees.</p>
<p>Additionally, pay attention to seasonal trends and adjust your inventory accordingly. This proactive approach ensures that you are prepared for fluctuations in demand throughout the year.</p>
<figure id="figure-i3ufgpzmbmtswm7kj"><img id="i3ufgpzmbmtswm7kj" src="https://rjdavx8ozyznxeyh.public.blob.vercel-storage.com/production/websites/infinite-images/d9057dc8-e90c-411f-9c3c-6e50ad591449-tSiNoCYal7yxqUuuvVwe4lsKW1GdCB.png" alt="inventory management" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Cost Considerations for Canadian Sellers</h2>
<p>While Amazon Logistics offers numerous benefits, it's important to understand the associated costs. Fees can include storage costs, fulfillment fees, and other charges related to shipping and handling.</p>
<p>To minimize expenses, consider using Amazon's fee calculator to estimate potential costs. This tool can help you make informed decisions about pricing and product selection.</p>

<h3>Staying Compliant with Amazon Policies</h3>
<p>Compliance with Amazon's policies is essential for maintaining a successful seller account. Regularly review the platform's guidelines to ensure that your operations align with their standards.</p>
<p>Failure to comply can lead to penalties, including suspension of your account. Stay informed about policy updates to avoid any disruptions to your business.</p>
<figure id="figure-mcimhsiwimtswm7kj"><img id="mcimhsiwimtswm7kj" src="https://rjdavx8ozyznxeyh.public.blob.vercel-storage.com/production/websites/infinite-images/9d30472e-4311-4bbe-8154-16cd3e9f1cfd-3dWgr5ZzbfGGnZXSUZEaZIQHrrbD1H.png" alt="compliance check" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion</h2>
<p>By effectively navigating Amazon Logistics, Canadian sellers can unlock new growth opportunities. From understanding the logistics framework to optimizing inventory and managing costs, each step plays a vital role in your success.</p>
<p>Embrace the tools and resources available through Amazon, and you'll be well on your way to building a thriving e-commerce business.</p>

Navigating Amazon Logistics: Tips for Canadian Sellers

Jetfold Commerce

Jetfold Commerce is a full-service Amazon agency and seller with years of proven results in helping brands to scale online in Canada,
United-States and Europe.
We propose two different solutions to best meet our clients’ needs:
● Account management : Jetfold sells your merchandise via your Amazon account.
● Partnership : Jetfold purchases your merchandise and sells it via its own Amazon account.
Our multidisciplinary team handles each step of the process:
► Marketing: Product listing creation, advertising, imagery, video production, SEO.
► Protection: Brand registry, account health monitoring, reseller control, policies and laws compliance.
► Logistics: Inventory and shipping management, FBA Prep and labelling, sales tax management, multilingual customer service.

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