Expand to Canada Without the Headache: The Smarter Way to Scale

Feb 26, 2026

For many growing brands, expanding into Canada seems like the logical next step — until the operational complexity kicks in. Between customs requirements, added landed costs, and longer delivery timelines, the traditional expansion route can quietly compress margins and create operational strain.

Common Roadblocks with NARF and Independent Setups:

Many brands that try programs like NARF or build their own Canadian setup run into the same roadblocks. Delivery times slow, duties and taxes add up, and teams must navigate GST/PST requirements and Canadian regulations—all while managing a steep learning curve.

From the customer side, cross-border friction and longer shipping windows can also hurt the buying experience and limit sales potential. The extra work of FBA preparation, compliance, and ongoing business costs, and the expansion effort can quickly demand more time and resources than most brands anticipate.


Comparison of NARF program vs own Canadian setup vs partnering with Jetfold showing fewer costs and simpler cross-border selling.
Canada expansion comparison: NARF vs independent setup vs Jetfold.

More Efficient Path:

There is, however, a more efficient path forward.

By partnering with Jetfold Commerce, brands can continue shipping inventory within the U.S. while Jetfold purchases and manages the downstream expansion into the Canadian Amazon marketplace. From customs documentation and import duties to FBA preparation and marketplace operations, Jetfold handles the heavy operational lift end-to-end.

The real advantage is operational simplicity. Instead of building and managing a complex cross-border infrastructure internally, brands gain immediate access to Canadian customers through an established distribution channel.

Bottom line:

If your brand is ready to expand into Canada without slowing momentum or adding operational burden, the right strategic partner can provide the fastest and most scalable path forward—and Jetfold Commerce is built to simplify that journey.